Forget the new iPhones: Apple’s best product is now privacy

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“In iOS 12 Apple is also introducing anti-fingerprinting technology in Safari. Fingerprinting is a tracking technology advertisers and data firms use to identify your movements online. They do this by recording characteristics about the device you are using–such as hard drive size, screen resolution, fonts, installed, and more–and then recording a log of that device’s movements. Though fingerprinting doesn’t give the firms access to your name, they know what the owner of a specific device does online and can build a profile around those actions. Well, again, until Apple shut that down with iOS 12 by stripping the unique characteristics of your device away from advertisers’ tracking software. These same benefits are also found in Apple’s latest MacOS Mojave, by the way.”
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Forget the new iPhones: Apple’s best product is now privacy
https://www.fastcompany.com/90236195/forget-the-new-iphones-apples-best-product-is-now-privacy

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