Competing on Analytics – Harvard Business Review
http://www2.mccombs.utexas.edu/faculty/Maytal.Saar-Tsechansky/Teaching/Documents/Harvard%20Business%20Review%20Online%20%20Competing%20on%20Analytics.htm http://hbr.org/2006/01/competing-on-analytics/ar/1
An early paper on big data analytics in commercial organizations. Nice overview.
Great quote at the end: “The Oakland A’s aren’t the only ones playing moneyball. Companies of every stripe want to be part of the game.”