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Why Web Reviewers Make Up Bad Things: From 1K customers, 15 reviews & 1 bad #review http://bit.ly/15IxPqc via @zenan_liu @nytimes

QT:
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The other conclusion is that behavior online is too easily taken as a mirror of reality when it is nothing of the sort. What seems to be the voice of the masses is the voice of a self-appointed few, magnified and distorted.

“For every thousand customers, only about 15 write these reviews — and one of them is writing negative reviews of products he hasn’t bought,” Mr. Simester said. “How surprised should we be that one out of a thousand people do something we have trouble understanding?” ”

http://bits.blogs.nytimes.com/2013/07/15/why-web-reviewers-make-up-bad-things/?smid=tw-nytimes

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