What Amazon Alexa pays the people building its skills

What $AMZN Alexa pays the people building its skills
https://www.CNet.com/news/amazon-alexa-economy-echo-speaker-google-assistant-siri Strange “pseudo-compensation” to encourage app development.
Market-based or at the whims of the central planner?

“Wilson unexpectedly joined a new Alexa economy, a small but fast-growing network of independent developers, marketing companies and Alexa tools makers. They’re working to bring you voice-activated flash briefings, games and recipes through Amazon’s Echo speaker, Alexa’s primary home. By doing so, they hope to define the 3-year-old Alexa platform and make money from voice computing’s surging popularity.”

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