Jeff Bezos’s Master Plan – The Atlantic
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“Is there even a choice about Amazon anymore? This is a question that haunts businesses far more than consumers. Companies such as Nike resisted Amazon for years; they poured money into setting up their own e-commerce sites. But even when Nike didn’t sell its products on Amazon, more Nike apparel was sold on the site than any other brand. Anyone could peddle Nike shoes on Amazon without having to explain how they obtained their inventory. Because Amazon Marketplace had become a pipeline connecting Chinese factories directly to American homes, it also served as a conduit for counterfeit goods, a constant gripe of Nike’s. Wired reported that, at one point during this year’s Women’s World Cup, six of Amazon’s 10 best-selling jerseys appeared to be knockoffs. To have any hope of controlling this market, Nike concluded that it had no option but to join its rival. (Amazon has said that it prohibits the sale of counterfeit products.)”
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https://www.theatlantic.com/magazine/archive/2019/11/what-jeff-bezos-wants/598363/